Our story
Awesomenicity was born from a shared belief… maths should be a subject that builds confidence, curiosity and joy, not fear.
As educators working across the globe, Eloïse Engel, Hannah Woodhead and Caitlin Harrison saw the same challenges again and again. Too many children were switching off from maths, feeling anxious, and deciding it “wasn’t for them.” Teachers, too, felt the pressure, racing through content, ticking boxes and missing the chance to nurture deep understanding.
Together, they set out to change that story. Drawing on decades of experience in classrooms from Europe to Africa, from Australia to Asia, they created Awesomenicity. A maths resource that reduces anxiety, removes barriers and helps every child see themselves as capable, curious mathematicians. Their mission is simple but powerful, to break the cycle of maths anxiety and open the door to success for every learner.
Eloïse
Engel
Eloïse is a visionary educational leader and co-founder of Awesomenicity. With over 20 years in education across Europe, the U.S., Africa, and the Middle East, her roles as teacher, instructional coach, and principal bring a profound understanding of inquiry- based inclusive education, and she believes that all students can thrive in maths through differentiated, engaging instruction.
Hannah
Woodhead
Hannah Woodhead is a seasoned educator with over 15 years of experience in international schools across Kazakhstan, Czechia, and Malawi. A passionate advocate for inclusive learning, she specialises in designing differentiated maths lessons that meet students at their zone of proximal development, fostering critical-thinking, confidence, and a genuine love for the subject.
Caitlin Harrison
Caitlin is an innovative educator and co-founder of Awesomenicity. With extensive experience in diverse settings—from remote Indigenous communities in Australia to international schools—she designs creative, research-backed maths lessons that spark curiosity and build deep conceptual understanding.